While Yonsei University Press has the image of elegant intellectuals, Chungsong Media, a family brand of Yonsei University Press, is a medium of communication where various information and content are exchanged with an understanding of popular culture.
The Blue, the main color of the symbol of Chungsong Media symbolizes hope, positive attitude, and young talents of communication. Furthermore, the free circle of the symbol represents a big pine tree covering the sky, and stands for a bowl embracing sounds of sky, wind, and pine tree.
As the UI of Yonsei University symbolizes three elements -- sky, earth, and man as the foundation of education, the unbiased, balanced style of letters of “Chungsong” represents a seamless connection of paper books of the past with e-book business of the future. We envision rising of the brand serving our readers with such simplicity and comfort.